Our operating philosophy is to innovate continuously, and the conception of constant innovation can turn more dreams into reality. Making women more beautiful and healthy is our goal and it is also the starting point of the work of ATSUGI.
In order to achieve this objective, the company has held to the concept of quality with integrity as chief principle since establishment. Brought along by this concept, the products and technologies of ATSUGI improve continuously, and the value of the brands is boosted constantly. Meanwhile, various operating systems do their best to know the needs of the customers and market trend at all times, making ATSUGI take the lead in its line and meet the increasing requirements of the consumers.
The trust of the customers lies on the quality of ATSUGI's products, and ranking first in Japan in the sock and stocking industry, ATSUGI is also a first-class enterprise worldwide.
With its brands winning recognition and trust from consumers, ATSUGI will continue to hold to concept of quality with integrity as chief principle, and concentrate on continuous innovation while assuring quality of its products. It endeavors to take leads in fashion and cultural fields besides the sock and underwear industries.

Motto of ATSUGI
Our motto is preserving cleanness, health and comfort. As an enterprise member, we carry out our social responsibility through implementing our motto.
Behavior Principles of ATSUGI
Based on independent spirit and work and checking on the products strictly, we maximize the value of the enterprise through team work.
The core concept of ATSUGI
.......... always making positive adjustments
.......... always utilizing recourses efficiently